The Brand
The lion represents strength, bravery, honor, and leadership. These characteristics are core to the brand of Judah the Lion.
Strength – Physical strength and inner resolve that is demonstrated through a quiet confidence that comes when someone realizes what they are capable of. It is evident in the face of adversity or taking effective action.
Bravery – Fearlessness, fighting spirit, the moral strength to face danger, fear, or difficulty. It requires a person to step outside their comfort zone. You will also see it in someone who is willing to speak truth.
Honor – Honesty, fairness, demonstrating integrity, high respect for oneself and others. Along with strength and bravery it is the courage to do the right thing even when it is difficult.
Leadership – Inspiring people toward achieving individual and group goals. It is the act of fostering collaboration and unlocking the potential of others. Making decisions, taking responsibility, and setting a positive example.
Judah the Lion also hints at the faith behind this journey…The Lion of Judah. The Lion of Judah is a prominent biblical symbol for Jesus Christ and represents his majesty, power, divine authority, and ultimately the gospel of defeating sin and death.



